• Services built around how contractors win work.

    Four fixed-scope services for commercial subcontractors. Start with one document, or build the whole story. Every project has clear deliverables and two consolidated rounds of revisions.

    Elevate Your Business with Expert Copywriting Your Path to Professional Excellence Australian specialist copywriting for construction, law, finance and healthcare professionals — written by people who actually know your field. Sector-qualified writers delivering capability statements, website copy, SEO blogs, email campaigns, BIOs, social media content and LinkedIn profiles with transparent, itemised pricing.

    Based in Melbourne, Victoria. Working with contractors across Australia

  • Contractor capability package

    A professional document thatintroduces your business to commercial builders, project managers and procurement teams.


    Typical turnaround
    7 to 10 business days once I have your materials.

    What's included

    • A 45 to 60 minute discovery meeting
    • Research into your services, target customers and competitors
    • Company overview, services, key strengths
      and differentiators
    • Team and business capability summary
    • Contact details and a clear call to action
    • An editable Word document and a web
      ready PDF of the copy

    Not included: Graphic design, photography, printing, tender submission writing, or independent checking of licences and certifications.

    • Review of your website, company information and supplied documents
    • A capability statement of about four to six
      pages
    • Licences, qualifications, accreditations and
      insurances, from information you verify
    • Up to two project summaries from your
      information
    • Copy editing, proofreading and two
      consolidated revision rounds

    Optional upgrade: A professionally designed capability statement, arranged through a design partner and quoted separately.

  • Website and market positioning

    For established construction businessesthat want their website to show their
    strengths and bring in more relevant
    enquiries.


    Typical turnaround
    3 to 5 weeks

    What's included

    • A 60 to 90 minute business and website discovery session
    • Research into target customers and up to
      three competitors
    • Brand messaging: what you do, who you
      serve and why clients should choose you
    • Headings, calls to action and suggested
      internal links
    • Proofreading and two consolidated revision rounds
    • A handover meeting on the messaging
      and page structure

    Not included: Website design or development, hosting, photography, paid advertising, ongoing SEO work or guaranteed Google rankings.

    • Review of your existing content and customer positioning
    • Keyword research for agreed services and
      locations
    • Copy for five to eight pages, such as home,
      about, services, projects and contact
    • Search page titles and meta descriptions
    • Copy organised in Word or Google Docs for
      your web developer


    Optional upgrades: Extra service pages, a new project case study, a Google Business Profile copy review or ongoing search content.

  • Construction growth package

    For construction companies preparing to pursue larger commercial contracts, new clients or new markets. One coordinated project instead of separate pieces.


    Typical turnaround
    4 to 7 weeks. Scope scales with the
    number of service divisions and target
    markets

    What's included

    • A strategy and discovery workshop
    • Target-client and competitor research
    • Website copy for up to eight pages
    • Two detailed project case studies from
      your project information
    • LinkedIn company page description and
      overview
    • Search page titles and meta descriptions
    • Two consolidated revision rounds per
      deliverable

    Not included: Full tender submissions, graphic design unless quoted, website development,
    photography, paid campaigns or managing
    a procurement process.

    • Review of your website, business profile and marketing materials
    • Core messaging and a positioning statement
    • One capability statement of about four to
      six pages
    • A company profile for introductions and
      proposals
    • A set of reusable business introduction
      statements
    • A consistency review across your website
      and documents
    • Final copy files and a handover session

    Why it works: Your website, capability statement and project examples tell one consistent story, instead of sounding like three different businesses.

  • Ongoing marketing
    partner

    For businesses that want consistent, professional content without hiring a full-time writer.

    How it runs
    A three-month starting commitment, with
    a short monthly planning meeting.

    What's included

    • A monthly planning meeting of up to 30 minutes
    • Four LinkedIn posts
    • Minor updates to up to two existing web
      pages, within an agreed word allowance
    • Proofreading and one consolidated
      revision round per deliverable

    Not included: Social media account management, posting and scheduling, graphic design, video, community management, paid advertising or technical SEO.

    • A simple monthly content calendar
    • Two search-focused articles or project
      case studies
    • Calls to action and relevant internal links in
      everything I write
    • A brief monthly report with
      recommendations for the next month

    Agreed upfront: The number and length of articles is set at the start. A detailed technical article may replace another deliverable. Larger plans can add project manager interviews.

  • Add-ons and tender support

    • Additional website page - Extend a package with another service or location page.
    • Additional case study - Turn another completed project into proof.
    • LinkedIn company profile rewrite - A clear company page that matches your other materials.
    • Director biography - A professional biography for proposals, your website or LinkedIn.
    • Business proposal or company profile - A reusable profile for introductions and proposals.
    • Tender response editing - Sharper, clearer written answers to the
      responses you supply.
    • Express turnaround - Faster delivery when my workload allows.

    About tender support

    I edit and strengthen the written answers you supply,structure your company experience and help you explain your approach clearly against the evaluation criteria.


    I don't manage complex tenders end to end. The technical, pricing and contractual content stays with your team. Full bid writing is scoped case by case after I've reviewed the requirements.

    What I never promise

    A tender win, a search ranking, a number of leads or a rise in sales.Good writing makes your case well. The results depend on many
    things outside the page.

  • Clear from the start

    • Every project begins with a written scope, so you know what you're getting before work starts.
    • Fixed scope and deliverables, agreed in writing
    • Two consolidated revision rounds per deliverable, or one per monthly deliverable on ongoing plans
    • Extra revisions or changes to scope are quoted separately
    • You confirm the accuracy of company information, licences, certifications and project claims
    • Delays in materials or feedback can move the delivery date
    • Design, printing and external costs are shown in your proposal
    • Payment terms are set out in your proposal

    Not sure which service fits?

    Send me your current capability statement or website.In a free 15-minute call I'll point out three things that
    would make it stronger, and suggest where to start.

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