
Strategic Copywriting for Construction & Trades
Construction experience behind every word.
I'm Anthi Haitz, the Melbourne copywriter behind JobRipple. I've worked in construction. commercial and residential and manufacturing, and qualified in building and contruction and legal practice, so I understand how your work gets done and how it needs to read.

Based in Melbourne, Victoria. Working with contractors across Australia
Three backgrounds that help my clients
Construction, manufacturing and legal study each shape how I research, write and check my work.
Construction
Five years in commercial and residential construction, backed by a Diploma of Building and Construction (Building) completed in 2021. I know how sites, trades and handovers work, so you don't have to explain the basics.
Manufacturing
Fifteen years in manufacturing, an industry built around delivering to a client's specification and deadline. I bring the same discipline to scopes, timelines and quality when I write for you.
Legal study
An Advanced Diploma of Business (Legal Practice) and about ten years of studying law subjects. It helps me read conditions and documents closely. I'm not a lawyer and I don't give legal advice.
What this means for you
- I understand construction terms and project stages
- I read tender documents and conditions carefully
- You confirm every claim before anything is released
- I write from your scopes, outcomes and evidence
- I agree clear timelines at the start of every project
- I won't promise tender wins, rankings or leads
How I work
A plain-spoken, evidence-first approach, built for busy contractors.
Plain language - Short, specific sentences that read well to a busy estimator or procurement officer.
Real evidence - Projects, scopes and outcomes you can stand behind.
Accuracy first - Every credential and claim is confirmed by you before release.
Respect for deadlines - Clear timelines and consolidated feedback
keep projects moving.Let's talk about your business.
Send me your current capability statement or website. In afree 15-minute call I'll point out three things that would make it stronger.
Meet the team

Anthi Haitz - Founder and copywriter
Anthi is the writer behind JobRipple. She has spent five years in commercial and residential construction and fifteen in manufacturing, and her project experience includes schools, a hospital, a defence site and community facilities.
Her legal study helps her read tender documents and conditions closely. She is not a lawyer and doesn't give legal advice.- Diploma of Building and Construction (Building), completed 2021
- Advanced Diploma of Business (Legal Practice), compeleted 2010
- 15 years in contract manufacturing, 5 years in construction
Our values
How every project is written, checked and delivered.
1Plain language
Short, specific sentences that read
well to a busy estimator or procurement officer.2Real evidence
Projects, scopes and outcomes you can
stand behind, not
generic claims about
quality and service.3Accuracy first
You confirm every licence, insurance,
accreditation and
project claim before
anything is released.4Honest about results
Good writing makes your case well. It can't
promise a tender win,
a ranking or leads, and
we won't say it can.5Respect for your time
One focused interview, clear timelines and
consolidated feedback
keep projects moving.Projects I've worked on
These projects shaped how I understand construction work. They are part of my experience, not JobRipple clients.
Education
- Trinity College
- Penleigh and Essendon Grammar School
- Monash University, Building 28
- Montrose Primary School
- Al Siraat College
- Fintona Girls' School
- Penola Catholic College
Health
- North Park Private Hospital
Sport and community
- Essendon Football Club
Commercial
- Le Pine Funerals, Kew East
Government and defence
- Department of Defence, Fishermans Bend
Retail and markets
- Prahran Market
Manufacturing
- Austral Bricks
From schools and universities to a hospital and a defence site, I've seen how different building types, trades and clients work.

JobRipple. Copywriting and content creation. Melbourne, Victoria.
Services
Capability Statements
Company profiles and proposals
Director and team biographies
Tender response editing
Website Copy
Ongoing marketing content
Project case studies
LinkedIn company pages
©2026 - JobRipple. All rights reserved.


