Writing that helps commercial subcontractors
win work.Capability statements, case studies and websites for tradebusinesses that tender for commercial and government projects. Written from your real projects, so builders and procurement teams see what you can deliver.
Based in Melbourne, Victoria. Working with contractors across Australia
Services
Start with one document or build the whole story. Every project has a fixed scope, clear deliverables and two consolidated rounds of revisions.
Capability statements
A four to six page document that introduces your business to builders, project managers and procurement teams: company overview, services, differentiators, team, credentials and project highlights, written from a discovery meeting and the documents you supply
Typical turnaround
7 to 10 business days once I have your materials. A designed layout is available through a design partner.
Project case studies
Turn a completed job into proof. Each case study covers the brief, the challenge, your approach and the result, ready for your website, capability statement and LinkedIn.
Works best when
you have a recent project you're proud of and can share the key details.
Website copy and positioning
Messaging and copy for five to eight pages: home, about, services, projects and contact, with headings, calls to action and search titles and descriptions. Delivered organised and ready for your web developer.
Typical turnaround
3 to 5 weeks. Web design and development are quoted separately.
A Melbourne copywriting studio for construction and trades.
JobRipple exists because many strong contractors are poorly represented on paper. The work is excellent. The documents and
website don't show it.
I write for commercial subcontractors across Australia, remotely and in person around Melbourne, with a plain-spoken, evidence-first approach.Plain language - Short, specific sentences that read well to a busy estimator or procurement officer.
Real evidence - Projects, scopes and outcomes you can stand behind.
Accuracy first - Every credential and claim is confirmed by you before release.
Respect for deadlines - Clear timelines and consolidated feedback keep projects moving.What we do..
Clear, evidence-based writing for construction and trade businesses, from a single document to a full set of marketing materials.
Every service has a fixed scope and consolidated revision rounds.
Business documents
Capability statements
Four to six pages that introduce your business to builders and procurement teams, covering your
services, strengths, credentials and project
experience.
Company profiles and proposals
A reusable profile for introductions, proposals and prequalification, so you present the same clear story every time you're asked who you are.
Director and team biographies
Professional biographies for proposals, your website and LinkedIn that show the experience and
credentials behind your people.
Tender response editing
Clearer, sharper written answers to the responses you supply, shaped around the evaluation criteria. Your team keeps control of the technical, pricing and contractual content.
Web and marketing
Website copy
Messaging and copy for five to eight pages that explain your services, show your projects and bring in more relevant enquiries.
Project case studies
Completed projects turned into proof for your website and documents, covering the brief, the
challenge, your approach and the result.
LinkedIn company pages
A clear company page that matches your other materials, so builders and clients find the same
confident business wherever they look.
Ongoing marketing content
Regular posts, articles and updates that keep your latest work visible, with the scope agreed upfront so you know what to expect.
